Frame’s guide to Milan Design Week: Zona Tortona
MILAN – Over the next five days, Frame will be sharing guides to all the must-sees at Milan Design Week 2017 (4-9 April), kicking off today with what’s on in the Zona Tortona area.
A Life Extraordinary – Moooi Via Savona 56 ‘We’re highlighting something the world doesn’t see,’ says Marcel Wanders of the scene that will await at Moooi’s A Life Extraordinary. For the past few years, the brand has staged one of the largest solo-brand shows in Milan. Continuing its theme of pairing interior objects with expressive photography, Moooi is showcasing Levon Biss’s intricate insect portraits alongside a wealth of new products. ‘Levon’s portraits aren’t just fantastic photography,’ says Wanders. ‘They also play with scale in an extreme way. Besides their obvious positive traits – very surprising and tactile – the images use a delicate and odd language that’s not about design but fits with Moooi.’
Breathe – MINI Living Via Tortona 32 Following on from its first MINI Living project in Milan last year, the car brand teams up with New York architects SO-IL for an installation about urban habitats. Focusing on a timely issue – ever-shrinking living spaces and limited resources in urban areas – MINI offers a new spin on its mantra, ‘creative use of space’.
