B&B Italia, Flos and Louis Poulsen announce their joint participation as Design Holding at the 58th edition of the Salone Internazionale del Mobile in Milan (April 9-14). Design Holding, recently created by Investindustrial and The Carlyle Group, is the new global high-end interior design group that brings together the three iconic companies.
The companies will showcase their Collections in three distinctive areas of an all-encompassing booth designed by Calvi Brambilla, located in the new S.Project pavilion (Halls 22-24) -a crosscutting exhibition format making its debut at the Salone del Mobile. The booth is conceived to reflect the philosophy of Design Holding, by putting on stage the common narration of three strong individual identities boasting extraordinary design histories, along with their unique ability of relentlessly exploring new talents and releasing new iconic designs. All companies will demonstrate how their connection to history is still vivid, by visually relating cult pieces to stunning novelties by contemporary design masters.
B&B Italia will celebrate the 50th anniversary of the legendary UP Series by Gaetano Pesce and it will display the Catilina chair, quintessence of Italian design by Luigi Caccia Dominioni for Azucena. Next to these evergreen icons, B&B Italia will also unveil absolute novelties by internationally acclaimed architects and visionary designers such as Michael Anastassiades, Antonio Citterio, Piero Lissoni and Vincent Van Duysen.
Flos will launch the re-edition of one of its cult designs from the Sixties, the lamp Chiara by Mario Bellini, on the occasion of its 50th anniversary, and will also release the first edition of an extraordinary 1957 design by Achille and Pier Giacomo Castiglioni, the Bulbo lamp. Flos will also present innovative designs and original lighting systems created by Michael Anastassiades, Ronan and Erwan Bouroullec, Antonio Citterio, Formafantasma, Piero Lissoni, Nendo, Philippe Starck and Patricia Urquiola, to enrich its Home, Architectural and Outdoor lighting catalogues.
Louis Poulsen will highlight some of its renowned masterpieces born from the long-lasting collaborations with Danish design legends like Poul Henningsen, Arne Jacobsen and Verner Panton followed by welcoming back icons from Vilhelm Lauritzen, continuing with Christian Flindt, Øivind Slaatto and more recently with the duo GamFratesi. The grounded connection between past and present is once again made clear with a new big creative challenge: at the Milan fair Louis Poulsen will debut its first collaboration with the great Danish-Icelandic artist Olafur Eliasson, introducing the extraordinary OE Quasi.
Design Holding’s first exhibition at the most important and influential design fair in the world represents an ideal, noteworthy starting point for its goal to establish a leadership in high-end global design.
