Arper will take part in the 58th edition of the Salone del Mobile, from 9 to 14 April. New collections and iconic products will be presented in the 900 square meter exhibition space at Pavilion 16, dedicated to design and furnishings (booth C31 D30).
For this occasion, Arper will again promote its own interpretation of contemporary trends, once again anticipating and seizing the evolution of everyday life and workspaces, tracing a new direction embodied in the Soft(er) concept.
We are living in an era that demands our constant attention. In our digital age, we have never been more connected, on the move, going faster. That is why we feel the need to offset this overexposure to stimuli that leads us to a frenzied lifestyle. Time has never been as important as it is now.
We look for people, places and objects that keep us balanced. We need stability, softness, space, more air, and soft - or rather Soft(er) - objects. Also, in our interactions with the surrounding environment, we recognize that the quality of our space has an impact on everything, from health to productivity, creativity to collaboration, and so on; we look for places that can offer us comfort, authenticity, care, inspiration.
From our earliest days, this softer approach to living, learning, and working has framed everything we do. Our families of products are manifestations of essential human values – connection, sensitivity, comfort and ease. We design for a world that unites us in our humanity.
Arper’s exhibition space at the Salone interprets the Soft(er) theme by using soft materials such as fabrics, transparent materials that allow light to illuminate spaces in a natural way, and streamlined, welcoming shapes.
The project was designed by the MAIO creative team, under the artistic direction of Lievore Altherr and styling by Leandro Favaloro.
Here is Studio MAIO’s statement: “The design of Arper’s booth explores the Softer concept through an architectural structure based on several layers, such as different atmospheres, materials, and narratives. Softness is expressed through the juxtaposition of shapes, materials, transparencies, an overall design that softens physical boundaries and allows different readings of the space. The perimeter encourages the visitor to wander in, and at the same time encloses a particularly spacious, collective space in the middle that is designed to facilitate exchange and interaction”.
Photo credits: Giulio Rojerghirardi
