Frame’s guide to Milan Design Week: Rho Fiera
MILAN – Continuing our must-see listings of the year’s biggest design fair, today we make our way to the fairgrounds themselves, where novel and innovative products are displayed in the highest density of all the participating districts of the Milan Design Week (4-9 April).
The Rho Fiera exhibition centre can be reached directly from the subway Red line 1, which has its terminus on the fairgrounds.
Blush and WireRing – Flos x Formafantasma Hall 13, Stand C09/D18 Regarding the relationship between humans and light as an emotional one, Studio Formafantasma adds brightness to Flos’s collection with two new designs: Blush and WireRing. A continuation of the concepts presented at the studio’s Anno Tropico exhibition for the Peep-Hole Art Center, the Blush lamp combines a LED strip with dichroic glass to cast coloured reflections on surrounding surfaces.
Meanwhile, the design of WireRing reduces its elements to a bare minimum – only two: a custom-made electric cable and a ring containing a LED strip. Where cables are usually hidden, here it plays a key role in the design both as an aesthetic element and for energy transmission.
Formafantasma will also have an exhibition space in the city centre.
Daze – Studio Truly Truly SaloneSattelite, Pavilions 22-24 Featured in the ‘Introducing’ portrait series in Frame magazine at the end of last year, Studio Truly Truly has been busy in the lead-up to Milan Design Week – they are debuting five new collections at SaloneSattelite, an area for emerging designers. Aiming to take ‘standard production techniques to new territory’, the Australian duo will explore a multitude of materials, including glass and ceramics. Their Daze tables play with the idea of hazy light streaming through slits, captured through the colouring on the tables’ surfaces.
Photo by Alexander Popelier
