Ninety years. A landmark anniversary celebrated as part of the 2017 Fuorisalone with a manifesto for the future: Cassina 9.0. Designed by Patricia Urquiola, the installation is a playful exploration that references progress and evolution, as a necessary resource to reinterpret the company’s historical legacy.
Cassina 9.0 has been developed in a new landmark for Milan, the Fondazione Giangiacomo Feltrinelli. This venue was specifically chosen for its intellectual, cultural and creative commitment to the city in terms of research into ideas and solutions aimed at building possible futures. Curated by Patric ia Urquiola, the project is a site-specific installation that creates a dialogue with the space, respecting the building's architecture and the research conducted by the Foundation into the transformation of urban spaces and the dimensions of their inhabitants.
The journey begins on the first floor with a disruption wall that divides the space following the diagonal shape of the building. In the first part of the installation, characterized by the colour pink, virtual reality is embedded into real life. Within recognizable domestic environments, the visitor can relate to the Cassina products through unexpected interactive, engaging and ironic experiences that transform and change.
Green marks the entrance into another reality. In this area, the recreation of La Barca, the great sofaisland designed by Piero De Martini (1975), invites the visitor to share in an environment where everyone can blend in comfortably. This incorporates the concept of Free Flow, a fluid and limitless space expressed in the book by German architect Arno Brandlhuber.
Ascending to the highest point of the building, it is possible to visit the futuristic Refuge Tonneau which stands above the city like a lighthouse. Cassina faithfully reconstructed this portable mountain refuge, designed by Charlotte Perriand and Pierre Jeanneret in 1938, to express the cultural values of the Modern architects.
Cassina 9.0 Installation: a 90 year destination, a new start for the future.
